Rohrer by the Numbers: Laser-Focus on Your Practice’s ROI

Starting or expanding a successful aesthetics practice comes with a dilemma. To generate revenue, practitioners have to offer the most relevant, in-demand treatment options. But keeping pace with trends usually requires a significant up-front investment in new technologies. Many big-name manufacturers of aesthetic devices charge over $100k for each technology, which creates a significant barrier to realizing a return on investment.

At Rohrer Aesthetics, we’re here to change that. Using data from the American Society of Plastic Surgeons, we crunched the numbers to see how quickly our devices pay for themselves with some of today’s most popular procedures. That way, you can see how quickly you can maximize your ROI and reap the most benefits for your practice. 

Spectrum Laser/IPL System | $74,995    

The Spectrum is a multi-platform system with four unique lasers and Intense Pulsed Light. With the Spectrum, you can offer a comprehensive range of popular cosmetic treatments, including these top procedures.

IPL/Photorejuvenation

Average cost of treatment: $412
When does the device pay for itself? After 169 treatments
Number of Patients: 56 (3 treatments per patient)

Intense Pulsed Light Therapy (also IPL Photofacial or Photo Rejuvenation) has gained a lot of traction fast. With over 827,000 procedures performed in the U.S. in 2020, IPL is in the top 5 minimally invasive cosmetic procedures today. It’s also the most popular laser treatment for improving the skin’s texture and complexion—and with the incredible results Rohrer’s devices produce, patients will want to come back for more.

Laser Hair Removal

Average cost of treatment: $389
When does the device pay for itself? After 180 treatments
Number of patients: 30 (6 treatments per patient)

With an average of 6-8 sessions per patient per area treated, laser hair removal is a sure-fire way to encourage repeat business. In fact, over 750,000 laser hair removal procedures were performed in the U.S. in 2020. 

Because many standalone hair removal devices are so costly, some aesthetic practitioners have become reluctant to offer this treatment. But with Rohrer’s Spectrum, you get five powerful technologies for a fraction of the average cost, so you can begin maximizing your ROI and diversifying your offerings straight away.

Erbium YAG Skin Resurfacing (Ablative)

Average cost of treatment: $2,236
When does the device pay for itself? After 32 treatments.
Number of patients: 16 (2-3 treatments per patient)

Erbium YAG skin resurfacing attracted over 430,000 patients in 2020. It’s a fantastic treatment for patients who want to improve tone and texture, reducing fine lines and brown spots (sun damage) with just a few days of social downtime. And because, on average, they’ll need 2-3 treatments to see optimal results, this technology is another great recurring revenue stream.

Vascular Reduction

Average cost of treatment: $312
When does the device pay for itself? After 224 treatments
Number of patients: 75 (3 treatments each)

Some aestheticians may not think about vascular reduction procedures as big revenue generators, but over 170,000 were performed in 2020. The Spectrum’s 1064nm Long Pulse YAG laser is ideal for tackling facial veins and angiomas in seconds. At a minimum of $125 per treatment, these procedures make great upsell opportunities at point of sale and very happy customers.

Q-Switch Laser Tattoo Removal

Average cost of treatment: $423
When does the device pay for itself? After 189 treatments
Number of patients: 38 (5 treatments per patient)

As tattoos become less taboo, more Americans get them, which means more people who eventually want them removed. In 2020, almost 200,000 people received laser tattoo removal. With about 17% of the population (7.6 million adults) on average still hiding tattoos they regret, this service gives practices a competitive edge. 

The Q-Switch laser handpiece is also capable of tackling benign pigmented lesions and melasma, making it an incredibly versatile tool in an already versatile device.

PiXel8-RF Microneedling System | $59,995

RF Microneedling

Average cost of treatment: $800 (though varies with area treated)
When does the device pay for itself? After 69 treatments
Number of patients: 17-18 (4 treatments per patient) 

One of the fastest-growing cosmetic treatments in the market is RF microneedling. The entire microneedling market size was valued at USD 472.34 million in 2020, with the RF segment accounting for the highest revenue share of 59%. RF microneedling is projected to maintain the fastest CAGR over the forecast period of 2021-2028, making it a must-have service for any savvy aesthetics practice. 

And when you choose Rohrer’s PiXel8-RF, you get Cosmopolitan Magazine’s choice for Best Skin Smoothing Treatment in the 2022 Holy Grail Beauty Awards. Don’t miss out on an incredible opportunity to capitalize on the growing wave of patients seeking out this groundbreaking treatment!

PicoLazer | $79,995

Laser Tattoo Removal

Average cost of treatment: $423
When does the device pay for itself? After 189 treatments
Number of patients: 37 (5 treatments per patient)

The PicoLazer is another approach to tattoo removal that offers high performance speed and comfort to patients with powerful results. PicoLazer energy can shatter pigments effectively, rapidly, and without causing thermal damage. And because each patient needs 5-7 treatments on average, it’s possible to see an ROI on Rohrer’s PicoLazer with just 27 clients.

Non-Ablative Skin Revitalization

Average cost of treatment: $1,445
When does the device pay for itself? After 48 treatments.
Number of patients: 16 (3 treatments per patient)

With the PicoLazer, you can also perform non-ablative skin revitalization procedures for skin tightening, wrinkles, acne scars, freckles, sunspots, and other pigmented discolorations. With such an affordable device, you can offer these services at an attractive price for your patients. Wherever they are, the PicoLazer gives you the flexibility to meet them there.

Phoenix | $49,995

CO2 Skin Resurfacing (Ablative)

Average cost of treatment: $2,509
When does the device pay for itself? After 20 treatments
Number of patients: 20 (1 treatment per patient)

CO2 skin resurfacing offers patients some of the most dramatic rejuvenating results possible. A global obsession with flawless skin is helping fuel 430,000 skin resurfacing procedures annually—and the market’s 7.2% compound annual growth rate. Plus, Rohrer’s cutting-edge CO2 laser technology allows for faster recovery times, making this treatment more attractive to a larger segment of the population. 

BodySculp | $69,995

Non-Invasive, Non-Surgical Fat Reduction

Average cost of treatment: $1,437
When does the device pay for itself? After 49 treatments
Number of patients: 16 (3 treatments per patient)

Rohrer’s BodySculp allows you to offer your patients an alternative to liposuction surgery, capitalizing on the growing demand for non-surgical solutions to stubborn fat deposits. Over 357,000 laser fat reduction procedures were performed in 2020 alone.

These days, many patients can’t afford to take time off from work to recover from surgery. With BodySculp, you can offer safe and effective results with several quick 25-minute treatments over the course of one to six sessions. That means it’s possible to see this device pay for itself with fewer than ten patients.

Cash in on Top Cosmetic Treatments with Rohrer

At Rohrer, we want to remove the high barriers of entry that come with other, more expensive brands on the market. With a lower initial investment, you’re free to price your services competitively to increase patient volume—or to align your offerings with national averages and experience a larger profit margin. Rohrer gives you the power to generate a faster ROI in the way that makes the most sense for you and your patients.

If you’re ready to see how these numbers could add up to success for your med spa, clinic, or medical practice, contact the experts at Rohrer Aesthetics today!

Rohrer Aesthetics: Most Affordable Energy-Based Devices on the Market

Winner of the 2022 Aesthetic Everything Award for Most Affordable Energy-Based Devices, Rohrer Aesthetics is committed to providing high-quality products and dedicated customer service. Most Rohrer systems sell for under $70,000. You always Get More with Rohrer!